The federal government projects to push tobacco companies to sell their cigarettes in packages that do not carry any characteristic brand designs focused at appealing smokers to purchase their product.
Prime Minister Justin Trudeau signaled in the mandate letter he not long ago provided to Health Minister Jane Philpott that he likes the project to be one of her “major priorities.”
Imperial Tobacco, the country’s biggest cigarette company, stands against the action, stating there is no proof that plain packages brought to a “positive” health result that in fact decreases the smoking rate.
A representative of the cigarette company stated Monday that present packages don’t affect someone’s determination to start smoking – observing that 75 % of a cigarette package is actually filled with health warnings and the product itself is not displayed at stores.
The upcoming limitations are part of a worldwide trend. Australia presented plain packaging in 2012 and identical rules take effect in May in Ireland, the United Kingdom and France.
There is no sign yet how rapidly the government will proceed, although it is anticipated that once the modifications are formalized, through legislation, the industry could deal with a changeover period of probably a year before it must abide by.
With those countries as an example, it is predicted Canadian cigarettes will be sold in packages that are even in size, shape and design. The brand name will still show up on the package however will most likely be put on top of a drab color that is identical for all packages. The package would keep on to feature depict ugly health warnings.
Eric Gagnon, head of external and corporate affairs for Imperial Tobacco Canada, stated there is no proof from Australia that plain packaging decreased smoking rates.
“Government, in an effort to bring in the legislation, has to make confident it has a beneficial effect,” he mentioned.
“We might need a common sense technique to this. Nobody begins to light up simply because of the packages.”
“There’s already a 75% health warning on the packages. All the packages are concealed from public view. Therefore plain packaging is not going to offer additional information to customers who are already informed about the health risk related to smoking.”
Gagnon explained the industry is only seeking to “boost our share” of those people who have already “made the choice of smoking.”
He explained peer tension and the smoking habits of their friends and family are what makes most young people start to light up- not the packages.
“Kids should not light up,” stated Gagnon. “There’s damage associated with tobacco products. It should be used by adults that have made a mindful choice of smoking.”
He refused to state if the industry will start a legal action against the government