Australian laws requiring cigarettes to be sold in drab olive-green packets with graphic health warnings make smokers think more about quitting, the study found cigarette manufacturers, but they say that they have seen little impact on sales.
Australia introduced strict laws in the world plain packaging at the end of last year and in other countries, including New Zealand and Ireland plan to follow.
Britain said this month there was a delay of plans to ban branding on cigarette packets, because I wanted to see the first effects of the measures Australia.
The study of 500 Australian smokers showed that the majority believe that their cigarettes were less satisfying and of lower quality than a year ago, with the majority also think more about quitting.
The British medical journal will publish the results of research commissioned by the Cancer Society of Victoria, on Tuesday.
“Smokers have told us that our new plain packaging and larger graphic health warnings put them,” Health Minister Tanya Plibersek said.
“And while the tobacco companies have not changed the formula of their products, we had feedback from cigarette smokers saying their taste worse as the government needed to plain packaging.”
But British & American Tobacco PLC said that while it was still early, his study did not show any abnormalities in the steady decline in smokers seen in the last 10 years.
“There was no noticeable effect on the legal sales of tobacco in the first six months because of the simple packaging, as smokers continue to buy cigarettes in the same way as they were before it was introduced,” BAT spokesman Scott McIntyre said in a statement.
Neither the government nor BAT provided data on smoker numbers. There are about three million Australian smokers, the Australian Bureau of Statistics estimates.
The World Health Organization said plain packaging will increase the impact of health warnings that consumers stop to think that some products are less harmful and make tobacco products less attractive.
Tobacco control, said tobacco companies aggressively trying to corner control, mainly due to legal action by the four countries of the World Trade Organization, in the hope of overturning Australian law.
The problem of Ukraine’s accession to the WTO, Cuba, Honduras and the Dominican Republic could take a year or more to come to a conclusion, but it has not started yet, as the applicants still do not call the judicial phase of the trade dispute, and are under no obligation to do so.