Tobacco Facts.

In 2007, we updated and strengthened British American Tobacco voluntary International Marketing Standards (IMS) to improve alignment of the Group’s marketing practices. All Group companies are committed to applying the Standards whenever local law or voluntary agreements do not impose a higher standard.
Unlike the first version of the IMS, which was developed with Philip Morris International and Japan Tobacco International, the current Standards are a unilateral initiative of British American Tobacco.
The changes we have made cover, for example, further procedures for adult verification and the responsible use of new media such as the Internet and
other electronic messaging.
Examples of how our IMS address tobacco product brand communications include:
- Not to be aimed at, or particularly appeal to, youth;
- Not to feature a celebrity nor link tobacco with sporting, professional, social or sexual success; and
- No direct or indirect product placement. To download the Standards in full, go to www.bat.com/marketingstandards

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