tocacco plant Native American Tobaccoo flower, leaves, and buds

tocacco Tobacco is an annual or bi-annual growing 1-3 meters tall with large sticky leaves that contain nicotine. Native to the Americas, tobacco has a long history of use as a shamanic inebriant and stimulant. It is extremely popular and well-known for its addictive potential.

tocacco nicotina Nicotiana tabacum

tocacco Nicotiana rustica leaves. Nicotiana rustica leaves have a nicotine content as high as 9%, whereas Nicotiana tabacum (common tobacco) leaves contain about 1 to 3%

tocacco cigar A cigar is a tightly rolled bundle of dried and fermented tobacco which is ignited so that its smoke may be drawn into the mouth. Cigar tobacco is grown in significant quantities in Brazil, Cameroon, Cuba, Dominican Republic, Honduras, Indonesia, Mexico, Nicaragua, Sumatra, Philippines, and the Eastern United States.

tocacco Tobacco is an agricultural product processed from the fresh leaves of plants in the genus Nicotiana. It can be consumed, used as an organic pesticide, and in the form of nicotine tartrate it is used in some medicines. In consumption it may be in the form of smoking, snuffing, chewing, dipping tobacco, or snus.


Harm reduction

The term ‘tobacco harm reduction’ does not have a single meaning that is accepted by all. To the majority of public health policy makers, it means urging people not to start using tobacco products or to quit if they do. The US Institute of Medicine (IOM) defines it as “minimizing harms and decreasing total morbidity and mortality without completely eliminating tobacco and nicotine use”. The IOM concept is gaining acceptance among a section of the public health community who believe it an important addition to current smoking prevention and cessation efforts.
Our approach is to pursue the research, development and test marketing of
innovative tobacco products that will have consumer acceptability and will be recognised by scientific and public health communities and regulators as posing reduced risks to health.
We will continue to develop and validate scientifically meaningful measurements for exposure to tobacco smoke toxicants and to investigate how we might measure potential harm;
We will conduct our first clinical study by end 2009 of a combustible prototype product that in smoking machine tests produces lower levels
of certain smoke toxicants compared to conventional cigarettes;
We will continue to develop and update our scientific website,;
We will continue to work with our External Scientific Panel to help inform our scientific research programme; We will continue to present our scientific research at international conferences and publish it in peer-reviewed journals; We will continue with two snus test markets where snus was not an existing category and aim to expand to a further test market during 2010; and We will continue to engage with regulators and scientific, medical and public health stakeholders on the potential contribution snus could make in reducing the overall public health impact of tobacco use.

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