Tobacco Facts.

Globally, more than one billion adults are consumers of tobacco products. We aim to increase both the size and value of our market share among these consumers and to deliver value to our shareholders.
Given that tobacco consumption poses real and serious risks to health, we agree that tobacco products should be appropriately regulated. We recognise the need to demonstrate high standards of corporate conduct and to act in a transparent and responsible way within our marketplace.

The BAT will continue to update and publish
on www.bat.com and elsewhere
the views and positions we advocate
to regulators;
We will continue to engage with
governments to put forward our
views for effective, evidence-based
regulation, including regulation arising
from their implementation of any
Framework Convention on Tobacco
Control (FCTC) obligations;
We will address any failures by our
companies in adhering to our International
Marketing Standards (IMS) as identified
in our internal review and self-assessment
of adherence. A Group target has been set
of 100 per cent adherence to our updated
IMS by end 2009;
We will continue to build on our companies’
local youth smoking prevention campaigns
and by end 2009 will evaluate the
practicality of adopting a global approach
to these campaigns;
We will continue to support the introduction
of an age-18 minimum age law for sales
of tobacco products where no such law
currently exists;
We will continue to increase awareness
among our retailers of minimum age laws
for tobacco sales in countries where such
laws exist;
We will continue to work with others to
find cooperative ways to address the
problem of illicit trade in tobacco products;
We will work to raise awareness of the
role which some Free Trade Zones play
in illicit trade of tobacco products and,
where possible, lobby for governments
to apply strong laws and penalties to
criminals operating in these zones; and
In 2009, we will test our pilot track and
trace project in our factory in Poland.

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