tocacco plant Native American Tobaccoo flower, leaves, and buds

tocacco Tobacco is an annual or bi-annual growing 1-3 meters tall with large sticky leaves that contain nicotine. Native to the Americas, tobacco has a long history of use as a shamanic inebriant and stimulant. It is extremely popular and well-known for its addictive potential.

tocacco nicotina Nicotiana tabacum

tocacco Nicotiana rustica leaves. Nicotiana rustica leaves have a nicotine content as high as 9%, whereas Nicotiana tabacum (common tobacco) leaves contain about 1 to 3%

tocacco cigar A cigar is a tightly rolled bundle of dried and fermented tobacco which is ignited so that its smoke may be drawn into the mouth. Cigar tobacco is grown in significant quantities in Brazil, Cameroon, Cuba, Dominican Republic, Honduras, Indonesia, Mexico, Nicaragua, Sumatra, Philippines, and the Eastern United States.

tocacco Tobacco is an agricultural product processed from the fresh leaves of plants in the genus Nicotiana. It can be consumed, used as an organic pesticide, and in the form of nicotine tartrate it is used in some medicines. In consumption it may be in the form of cheap cigarettes smoking, snuffing, chewing, dipping tobacco, or snus.

tocacco
Tobacco-Facts ads

EU anti-smoking campaign exploits internet and other technologies

After the successful first anti-smoking campaign named “Help 1.0” that targeted EU youth, the recently initiated campaign, which received the name “Help 2.0″, as well is directed at young adults and teenagers. The campaign is held under the slogan “life without tobacco” providing support and information about health complications and other problems associated with smoking.


Help 2.0 is a comprehensive program that includes TV spots, internet sites and newest sources of information massively used by younger generations like WAP that is accessed via mobile phones. This is the first large-scale “web driven” campaign in the EU, with the principal goal to draw youth’s attention to the Help official website, which besides the information, provides the links to organizations like the European Quitlines. The Help 2.0 website is made in 20 languages, so every person from any EU country could find all the available information. In addition, the anti-smoking campaigners are holding several events in many EU countries. .

The campaign attempts to encourage young adults and teenagers to take care of their health and give up their pernicious habit. The Help 2.0 program was elaborated with the feasible help and support of young Europeans: both on the level of individuals and non-governmental youth organizations. For instance, the idea for the main TV advertisement has been suggested by a young designer from Portugal. Moreover, the campaign will collaborate with students of medicine and sociology universities when having regional field events.

Here are several commonly asked questions related to Help 2.0 campaign:

When the program is launched and when will it end?
The Help 2.0 program is launched on My 31st, at the same day with the World No Tobacco Day. It will be active for two years. During this time 27 EU member countries will broadcast 5 TV advertisements and several programs related to the consequences of tobacco consumption.

Whom doe the campaign target?
The principal target group is young people from 16-35 years. According to the statistics collected across the European Union, the smoking rates in this age group are high despite all the efforts, while the smoking rates among middle aged Europeans (over 35 years) are descending.

What results did the Help 1.0 campaign achieve?
The first campaign that was active during four years from 2005 to 2008 was very successful. The official website of the campaign held a survey that showed that the target group liked it and got its main message. The survey as well showed that almost 7 million of young Europeans visited the Help 1.0 website and 150.000 signed up for Quitline program. Another statistic showed that 150 million EU residents saw the TV campaign, 60 % of young people admitted to have seen at least one TV ad, and 79 % of young non-smokers stated the ads helped them understand the advantages of being “smoke-free”.

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