tocacco plant Native American Tobaccoo flower, leaves, and buds

tocacco Tobacco is an annual or bi-annual growing 1-3 meters tall with large sticky leaves that contain nicotine. Native to the Americas, tobacco has a long history of use as a shamanic inebriant and stimulant. It is extremely popular and well-known for its addictive potential.

tocacco nicotina Nicotiana tabacum

tocacco Nicotiana rustica leaves. Nicotiana rustica leaves have a nicotine content as high as 9%, whereas Nicotiana tabacum (common tobacco) leaves contain about 1 to 3%

tocacco cigar A cigar is a tightly rolled bundle of dried and fermented tobacco which is ignited so that its smoke may be drawn into the mouth. Cigar tobacco is grown in significant quantities in Brazil, Cameroon, Cuba, Dominican Republic, Honduras, Indonesia, Mexico, Nicaragua, Sumatra, Philippines, and the Eastern United States.

tocacco Tobacco is an agricultural product processed from the fresh leaves of plants in the genus Nicotiana. It can be consumed, used as an organic pesticide, and in the form of nicotine tartrate it is used in some medicines. In consumption it may be in the form of cigarettes smoking, snuffing, chewing, dipping tobacco, or snus.

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Govt launches tobacco control Sponge campaign with WLF

Health and Family Welfare Ministry, in association with World Lung Foundation (WLF), has launched a new Rs 4 crore mass media campaign that visually depicts the amount of tar that collects inside an average smoker’s lungs.

The nationwide campaign, called Sponge, is being aired across 40 television and 28 radio channels until July 2009 in five languages – English, Hindi, Tamil, Gujarati and Bengali.

The campaign aims to inform millions of Indian smokers about the serious impact tobacco has on their health and to motivate them to quit before they become sick.

Sponge campaign, which was tested rigorously among focus groups in India, has already been utilized in tobacco control campaigns in number of regions of the world, with measurable impact. The ad has now been adapted for India’s diverse audience.

BK Prasad, joint secretary, Health & Family Welfare Ministry, said, “This campaign uses a scientific approach to developing and delivering a clear message about the personal dangers of smoking and builds on an earlier campaign that warned Indians about the harm passive smoking does to others.”

Jagdish Kaur, chief medical officer, National Tobacco Control Program, said. “Millions are misinformed about the health impact of tobacco use in India and ‘Sponge’ will help us correct this problem. The campaign clearly depicts the poison in tobacco and what it physically does to human lungs.”

Sandra Mullin, senior vice-president, communications, WLF, said, “People who smoke may know it is bad for their health but they often don’t know how bad. Blunt, graphic warnings explain the serious sickness tobacco causes much more vividly. We are honored to be in partnership with the Ministry of Health & Family Welfare as we send this message across India.”

Research has shown that mass media campaigns are one of the most effective means to encourage people to stop smoking. It is one of the World Health Organization’s M-P-O-W-E-R (W=Warn) strategies to reduce tobacco consumption.

© Copyright: Detnews

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