tocacco plant Native American Tobaccoo flower, leaves, and buds

tocacco Tobacco is an annual or bi-annual growing 1-3 meters tall with large sticky leaves that contain nicotine. Native to the Americas, tobacco has a long history of use as a shamanic inebriant and stimulant. It is extremely popular and well-known for its addictive potential.

tocacco nicotina Nicotiana tabacum

tocacco Nicotiana rustica leaves. Nicotiana rustica leaves have a nicotine content as high as 9%, whereas Nicotiana tabacum (common tobacco) leaves contain about 1 to 3%

tocacco cigar A cigar is a tightly rolled bundle of dried and fermented tobacco which is ignited so that its smoke may be drawn into the mouth. Cigar tobacco is grown in significant quantities in Brazil, Cameroon, Cuba, Dominican Republic, Honduras, Indonesia, Mexico, Nicaragua, Sumatra, Philippines, and the Eastern United States.

tocacco Tobacco is an agricultural product processed from the fresh leaves of plants in the genus Nicotiana. It can be consumed, used as an organic pesticide, and in the form of nicotine tartrate it is used in some medicines. In consumption it may be in the form of cheap cigarettes smoking, snuffing, chewing, dipping tobacco, or snus.

tocacco

Collaboration to Reduce Tobacco Use to Prevent Cancer and other Chronic Diseases

ATLANTA & SEATTLE - The American Cancer Society and Free & Clear today announced a strategic
business collaboration that will combine the legendary brand reach of the
world`s leading voluntary health organization with the technical strength of the
industry leader in tobacco cessation coaching. The collaboration will more
efficiently and effectively help tobacco users nationwide access evidence-based
tobacco cessation services. The combination of the former American Cancer
Society Quitline with Free & Clear`s commercially offered Quit For Life Program
will provide one single best-in-class telephone-based coaching and Web-based
learning support service to tobacco users who want to quit.

The two organizations will co-brand and jointly promote tobacco cessation
services by offering the Quit For Life Program to tobacco users through
employers, health plans and state public health agencies. Under the terms of the
collaboration, Free & Clear will apply 25 years of industry leading operational
expertise and clinical experience to handle all cessation service delivery,
promotional support, account management and reporting. The American Cancer
Society will continue to build broad public awareness of the scientific
relationship between tobacco use and chronic disease, while also actively
promoting the cessation coaching service. During and following the transition,
existing American Cancer Society Quitline clients can expect business as usual
with no interruptions in service. Together, the two organizations currently
serve more than 400 states, employers and health plans, allowing them to help an
estimated 500,000 or more tobacco users per year.

“For decades, the American Cancer Society has been leading the fight to reduce
tobacco use and limit secondhand smoke exposure,” said John R. Seffrin, Ph.D.,
chief executive officer, American Cancer Society. “And we`re so proud that for
the past nine years our own Quitline service has allowed us to directly help
more than 500,000 smokers try and quit. After an extensive evaluation of our
business model and the costs associated with maintaining a leadership position
in a competitive marketplace, we recognized that collaborating with the industry
leader Free & Clear would enable us to provide even more leadership and maximize
resources. Through this collaboration, we can invest more in our complementary
efforts to save lives and create a world with more birthdays by helping people
stay well, by helping people get well, by finding cures and fighting back.”

“Together, our two organizations are a formidable force against tobacco use, one
of the most prevalent unhealthy behaviors leading to cancer, debilitating
chronic disease and early death,” said Tim Kilgallon, president and chief
executive officer, Free & Clear. “This collaboration enables each organization
to focus on what it does exceedingly well: the American Cancer Society fighting
tobacco domestically and globally through prevention and awareness, and Free &
Clear helping individuals gain the knowledge and skills they need to overcome
dependence on tobacco.”

In addition to collaborating on cessation services, the two organizations will
also work together on new product innovations, international market expansion
opportunities, scientific research opportunities and the ongoing development of
protocols based on the most current scientific evidence. Thomas J. Glynn, Ph.D.,
the director of cancer science and trends and international cancer control for
the American Cancer Society will join the Free & Clear Scientific Advisory Board
to help advance the scientific evidence in support of tobacco cessation.

Financial terms of the transaction were not disclosed. Free & Clear will make a
payment to the American Cancer Society for every enrollee Free & Clear serves.

About the American Cancer Society

The American Cancer Society combines an unyielding passion with nearly a century
of experience to save lives and end suffering from cancer. As a global
grassroots force of more than three million volunteers, we fight for every
birthday threatened by every cancer in every community. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get
well by being there for them during and after a cancer diagnosis; by finding
cures through investment in groundbreaking discovery; and by fighting back by
rallying lawmakers to pass laws to defeat cancer and by rallying communities
worldwide to join the fight. As the nation`s largest non-governmental investor
in cancer research, contributing about $3.4 billion, we turn what we know about
cancer into what we do. As a result, more than 11 million people in America who
have had cancer and countless more who have avoided it will be celebrating
birthdays this year. To learn more about us or to get help, call us any time,
day or night, at 1-800-227-2345 or visit cancer.org.

About Free & Clear

Free & Clear, Inc., a wholly owned subsidiary of Alere LLC (www.alere.com) and
its parent company, Inverness Medical Innovations (NYSE:IMA)
(www.invernessmedical.com), specializes in phone-based cognitive behavioral
coaching and web-based learning to help employers, health plans and government
agencies measurably improve the overall health and productivity of their
workforces. Free & Clear`s evidence-based programs address modifiable health
risks that contribute to chronic disease: tobacco use, poor nutrition, physical
inactivity and stress. More than 50 million people have access to the Free &
Clear Quit For Life Program, the nation`s leading tobacco cessation program,
which has had its proof of effectiveness published in multiple peer-reviewed,
scientific journals over the course of 25 years. The Mind & Body Program has
been developed by nationally recognized experts and is based on the most
up-to-date, clinically proven science available on weight management and obesity
prevention. Free & Clear is based in Seattle, Washington. More information about
Free & Clear can be found at www.freeclear.com.

Free & Clear, Inc.
Sharen Ross, 206-876-2276
[email protected]
or
American Cancer Society
Becky Erwin, 404-417-5860
[email protected]



Copyright Business Wire 2009

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