Daily Archives: November 12, 2009

Legacy and National Alliance for Tobacco Cessation Combine Paid Ads with PSAs for Maximum Impact

Washington, D.C., - With the latest research estimating that nearly six million people worldwide will lose their lives to tobacco next year[1], an innovative approach is critical to helping the 43 million Americans who smoke to finally quit. This month, new advertising that aims to help individuals do just that will begin airing on television and radio networks, as well as online and in ambient/out-of-home. The ads are part of the strategically targeted second year of EX®, a national quit smoking campaign sponsored by the National Alliance for Tobacco Cessation (NATC), a two-year old collaborative of state and national public health groups spearheaded by LegacySM, creators of the award-winning truth® youth smoking prevention campaign.

Sports bar has no smoking, tasty food

As a big sports fan, I’ve been to more than my fair share of sports bars. And in general, I’ve found very little differentiation among most of them — plenty of beers, burgers and wings on the menu with flat screens and neon beer signs adorning the walls. Greensboro’s newest sports bar, Refs, has all those things, too, along with much more.

Surge in smoking ‘to claim more lives in Africa’

DAR ES SALAAM — More Africans risk dying from smoking as tobacco use will double over the next 12 years in a continent where 90 smokers in Africapercent of people have no protection against second-hand smoke, experts said Wednesday.

Reynolds promotes smoking cessation to raises tobacco sales

Trying to buy a company that specializes in products that help people quit smoking may seem like a radical change for Reynolds American Inc.

Japan Tobacco’s UK Unit Closing Gap On Imperial Tobacco

LONDON -Japan Tobacco Inc.’s (2914.TO) U.K. business is closing the gap on market leader Imperial Tobacco PLC (IMT.LN) and will retain its recent market share gains, despite pushing up prices at the end of this month, JT’s U.K. managing director said Wednesday.