New Ordinance Target Cigarettes Marketing

Many years ago Joe Camel was drove away from the public eyesight because he was seen as a way to captivate the attention of especially of minors. Because of Joe Camel most of them started smoking habit.

So, this is the main reason why state government decided to enlarge its anti-smoking legislations, because children are the Future.

For example, President Barack Obama signed the Family Smoking Prevention and Tobacco Control Act on June 22 last year. The new legislation gives the Food and Drug Administration (FDA) the power to control the manufacture, trading and even distribution of all smoking products. The main goal of the new regulation is to protect inhabitants’ health and to reduce the use of tobacco by kids and adolescents.

The new bill enforced stricter regulations on marketing tobacco. According to the Lee County Clean Air Coalition’s Emily Carrick, tobacco manufacturers’ ads in teen storehouse or similar announcements can no longer use color, but have to censure to black text on a white background.

The new legislation banned the selling and advertising of non-tobacco units like t-shirts or new items carrying a cigarette or smokeless tobacco brand-name, logo or even selling message.

Appeared also special programs like “Marlboro Miles” and “Camel Cash” after the new anti-smoking law was enforced. The new regulation will not permit items other than cigarettes or smokeless tobacco to be replaced for credits, coupons for to purchase of cigarettes or smokeless tobacco products.

Till now Tobacco Companies were the main sponsorships of athletic, musical, artistic or other social or cultural events.

At least the companies will not be able to display a brand name, logo, symbol, motto, or even recognizable prototype of colors or any other methods to identify their smoking products if they do sponsor an event.

Approximately 450,000 people in the United States died from smoking-related diseases each year, according to the Centers for Disease Control and Prevention. Usually smokers die 14 years earlier than non-smokers.

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