Kent Click 1 mg launched in Korea

British American Tobacco Korea this week launched Kent Click 1 mg, according to a story in The Korea Times.

The company, which last year launched Kent Click 6 mg, said the new product was the world’s first Kent 1 mg capsule cigarette offering two tastes in a single product.

The Click concept is based on a capsule in the filter that the smoker can squeeze to release a burst of flavour at any time during consumption of the cigarette.

Kashif Khwaja, executive director, marketing, at BAT Korea, was quoted as saying that the company expected that the new product would duplicate the success of its predecessor.

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