Islamabad: The Tobacco Control Cell has sent an explanation notice to a tobacco giant for getting published advertisements in national dailies and magazines in violation of anti-tobacco rules.
The letter bearing signature of Director General, Tobacco Control Cell, Dr Assad Hafeez directed the Philip Morris International Pakistan to submit a written reply in seven day of the receipt of this letter under the relevant law, says a press statement on Saturday.
The letter was issued on November 22. The advertisements were published on November 13, November 20 and 21.
The letter reads: ‘reference to the government of Pakistan, SRO 882(1) 2007 dated 21 August, 2007 issued under section 7 of the Prohibition of Smoking and Protection of Non-smokers Health Ordinance 2002 (hereinafter 2002 ordinance) wherein it was stipulated that with effect from May 2007 tobacco advertisement will not be more than one square inch.
It says the government in notification SRO F, 13-05/2003 H.E dated 25th October, 2003 issued under Section7 of the Prohibition of Smoking and Protection of Non-smokers Health Ordinance 2002 (hereinafter 2002 ordinance) wherein it was stipulated, association of tobacco advertisement intended for young people and advertising directed at young people is prohibited, health warning will be required on tobacco advertisement on all other readable materials.
“The marketing activities by Philip Morris International Pakistan Limited prima facie constitute the violation of aforesaid SRO 882 (1) 2007 dated 21st August 2007 and notification SRO F.13-05/2003 H.E dated 25th October, 2003 issued under Section 7 of Prohibition of Smoking and Protection of Non-smokers Health Ordinance 2002,” it adds.
It concludes in the view of the foregoing you (Philip Morris International Pakistan Limited) are hereby directed to submit a written reply in 07 days of the receipt of notice as to why necessary legal action under section 11(b) read with section 14 of the Prohibition of smoking and Protection of Non-smokers Health Ordinance 2002 may be initiated the responsible management of your company for aforesaid prima facie violation of law.
By Saher Afshan