Tobacco advertising continues to come under scrutiny as critics call into question the facts and claims made by cigarette companies in the marketplace. The latest firm to face critique is Philip Morris.
A group of University of California at San Francisco (UCSF) professors studied tobacco industry documents that they say manipulated data on the impact of additives in cigarettes, including actual levels of toxicity and an increased risk of cardiac, cancer and other diseases in smokers. Their findings were published in PLoS Medicine.
The industry has been under attack since the mid-1990s when several states successfully sued tobacco companies and the industry as a whole has been forced to pay millions of dollars. This was followed by action lawsuits alleging some damage.
The recent studies carried out attended UCSF team reassessment of data from Project MIX Philip Morris, “which detailed analysis of chemical fumes and animal toxicology studies of 333 additives cigarette. Unlike some other studies, Philip Morris, UCSF researchers looked at the origin and design of the project and MIX stressed that many of the toxins in cigarette smoke significantly increased after the addition was added to cigarettes. The researchers also found that tobacco researchers have adapted the protocol, presenting their results in such a way that is hidden for these increases.
“We found these post-specific changes in the analytical protocols after industry scientists have found that the additives increased the toxicity of cigarettes by increasing the number of particles in cigarette smoke that cause heat and other diseases,” said senior author Stanton Glantz AG, UCSF professor of medicine and Director, Center for Tobacco Control Research and Education at UCSF. “When we conducted our own analysis, studying the addition of a cigarette - after the original protocol, Philip Morris” - we found that 15 cancer-causing chemicals has increased by 20 percent or more, “he said.
The results of Project MIX were first published as four papers in a 2002 edition of Food and Chemical Toxicology, the UCSF team said. The journal, Glantz said, had an editor and many members of its editorial board with financial ties to the tobacco industryAlthough Philip Morris tried to get papers published, the company of scientists who led the project MIXD sent an email to a colleague describing the review process as an “inside job”. UCSF report further states that in their study, researchers used documents released as a result of a lawsuit against the tobacco industry.. The documents are available to the public through UCSF’s Legacy “Tobacco Documents Library.