Daily Archives: October 10, 2012

Managing a Changing Tobacco Category

It is not surprising that the OTP has become an important part of any successful action against tobacco. “It is a little train that could,” said David Bishop, managing partner of Barrington, I’ll.-based sales and marketing at Baylor LLC, and the moderator of the “Tobacco: Managing the Changes” educational sessions in 2012 NACS Show in Las Vegas. “And it’s getting bigger every day.”