Tobacco brands are feeling the pain of plain package

In a part that first appeared on the conversation Sunanda Creagh, and Alex Attwood said plain packaging of tobacco products is associated with lower smoking appeal, enormous support of the policy and greater urgency to quit among adult smokers.
Since last year, cigarettes in Australia are sold in packages without the stigma that have large graphic health warnings with new information messages and confronting images.

imagesThe study, conducted by Victorian researchers and published in the journal BMJ Open, is the first to examine how plain packaging affects smokers thought in practice after the deployment of simple packaging laws in Australia in late 2012. Previous studies have considered only simulated plain pack.

Australia became the first country in the world to introduce plain packaging laws. The UK has considered the following suit, but is reported to have shelved plans to do so.
The researchers surveyed 536 cigarette smokers with normal brand, of which 72.5% were smoking from a plain package and 28% smoked from their original packaging. The participants were based in Victoria and interviewed by telephone from November 1 to December 3, 2012.
“Compared with the original packaging smokers, those smoking cigarettes from a plain packet of cigarettes are perceived to be of lower quality tend to perceive them as cigarettes less satisfying than a year ago, were more likely to think about quitting at least once a day Last week, the rate of emergence as a higher priority in their lives. Usual package smokers were more likely to support policies than branded packaging smokers, “the researchers said in their paper.

“Given that Australia is the first country to implement a simple package; our study provides an early study of its actual impact on smokers in the market, where simple packages are available to all.”
At the time of the survey, some smokers were still able to buy brand-name bags. The researchers acknowledged that “those who are less interested in nursing may have been more likely to avoid the plain packs”, but said that they adjusted their results to account for this factor.
Simon Chapman, professor of public health at the University of Sydney and a vocal supporter of the simple laws of packaging, said that “every manufacturer of consumer goods knows that the packaging and the price is front and center of attraction of products.”
“Think about your own behavior when you stand facing a wall of different wines in different price ranges, and why did you choose the bottle you are doing. Massive research is to maximize the attractiveness of the appearance of the cigarette packs, as well as all the products. Cue these expectations and the tobacco industry internal studies have long shown that many smokers can not even distinguish between their own brands in the blinded tests, “he said.

“So it is not surprising that our simple packaging produces negative results for the tobacco industry. They would know that it will happen.”
Paul Harrison, Senior Lecturer, Deakin University Graduate School of Business, who has previously written on plain packaging, said the new study “is positioning itself as a good study.”
“From the point of view of results, this is what I would have predicted as well. One thing I’ve said before such changes do not see a dramatic immediate change in behavior,” he said,

“We will see more changes in it that it is easier not to be a smoker than it is to be a smoker. These goals all of these types of programs.”
Dr. Harrison said he expected the tobacco industry to challenge the results of the study’s findings.
“I think that we will see in practice the cigarette lobby, including all of the companies financed the cigarette companies that say something like, it’s a small sample, they will say no dramatic changes, and they will say it is not effective, “he said.
“From the point of view of it being used in practice, I think that the health authorities feel the change in the normal package is a good step, and at the international level, legislatures and governments that are interested in the health, should pay attention to the study and say it something worth doing.”

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